02 Aug The Amazing Power of Professional Video
A picture is worth a thousand words, but a video is worth a million words. That is why Beam City uses video for our product promotions. Video is becoming more and more sticky on the web as sites like Facebook start to turn to video to attract users. Videos have been shown to increase trust in products before they are considered by a customer by 47%. According to Mark Schaefer, Executive Director of Schaefer Marketing, trust in products is now more important than your store traffic and the quality of the products themselves (Priit Kallas, 2018).
As well as sharing, people are more likely to pay attention to promotions when they see a video. On Beam City for example, shoppers spend up to 75% more time on our online catalogs, even compared to major store websites like Walmart. Video is a great way to bring an exciting shopping experience to your customers and will enable retailers to generate more sales with less costs.
Kallas, P. (2018, July 10). 8 Powerful Reasons You Need to Use Video Marketing [TRENDS]. Retrieved from https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/